Ryde Indoor Cycling is Kuwait's first luxury Indoor Cycling Boutique. Breaking in to a brand new market, it is important that Ryde has a strong concept, instructors and brand. Melissa's role was to create their concept, recruit their trainers from the UK, and hold their first training academy in Kuwait City.
- Concept creation
- Recruitment of Ryde Instructors in the UK
- Write training manual and training academy
- Continuing support of Ryde instructors
- Continuing involvement in future projects and brand expansion across the Middle East