With an already saturated market of spin offerings in London, 1Rebel needed to make a huge impression. 1Rebel promised to disrupt the fitness industry and Melissa created Ride; a fully immersive, music led, no rules, no boxes, just energy, creativity and sass.
- Concept creation
- Create training manual
- Ride instructor recruitment and training
- Ongoing instructor development
- Ride timetable management, including regular events and theme rides