With an already saturated market of spin offerings in London, 1Rebel needed to make a huge impression. 1Rebel promised to disrupt the fitness industry and Melissa created Ride; a fully immersive, music led, no rules, no boxes, just energy, creativity and sass. 

  • Concept creation
  • Create training manual
  • Ride instructor recruitment and training
  • Ongoing instructor development
  • Ride timetable management, including regular events and theme rides

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