1Rebel Ride/ London/ Launched January 2015

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1Rebel Ride/ London/ Launched January 2015

With an already saturated market of spin offerings in London, 1Rebel needed to make a huge impression. 1Rebel promised to disrupt the fitness industry and Melissa created Ride; a fully immersive, music led, no rules, no boxes, just energy, creativity and sass. 

  • Concept creation
  • Create training manual
  • Ride instructor recruitment and training
  • Ongoing instructor development
  • Ride timetable management, including regular events and theme rides

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Ella & Fleur Ride/ Cheltenham/ Launched January 2017

Ella & Fleur Ride/ Cheltenham/ Launched January 2017

An already established Hot Yoga Boutique in the heart of Cheltenham, the owners of Ella & Fleur wanted add indoor cycling to their offering. Melissa worked closely with Ella & Fleur to create their concept, source the right product for the studio and recruit and train their instructors and is an ongoing source of advise on growing the Ride studio. 

  • Concept creation
  • Create training manage
  • Ride instructor recruitment and training
  • Continuing involvement in the growth of the studio

Ryde Indoor Cycling/ Kuwait/ Launched February, 2017

Ryde Indoor Cycling/ Kuwait/ Launched February, 2017

Ryde Indoor Cycling is Kuwait's first luxury Indoor Cycling Boutique. Breaking in to a brand new market, it is important that Ryde has a strong concept, instructors and brand. Melissa's role was to create their concept, recruit their trainers from the UK, and hold their first training academy in Kuwait City.

  • Concept creation
  • Recruitment of Ryde Instructors in the UK
  • Write training manual and training academy
  • Continuing support of Ryde instructors
  • Continuing involvement in future projects and brand expansion across the Middle East